INTRACLASS #18

TOPIC: ANALYSIS OF SUCCESS CASES
OBJECTIVE: ANALYZE DIFFERENT SUCCESS APPLICATIONS IN ELECTRONIC BUSINESSES.

DEVELOPMENT
Ubiquity: capacity that a brand or business has to be everywhere.

DIGITAL AND TRADITIONAL MARKETS.

ASYMMETRY OF INFORMATION: Reduced in digital and high in traditional.

SEARCH COST: low in digital and high in traditional.

COST OF TRANSACTION: low in digital and high in traditional.

DISINTERMEDIATION: easier in digital and more difficult in traditional

RESULT

Get the most importan points that allow find the differences between markets.

TASK

Give answers to the task at the end of the success case.