INTRACLASS #13

TOPIC: Strategies To Consider For E-business Development

OBJECTIVE: Analyze the evolution of competitive advantages

Development

Competitive advantage

Any characteristic of the company that differentiates it from the others placing it in a relative superior position to compete.

> COST ADVANTAGE

> ADVANTAGE FOR PRODUCT DIFFERENTIATION

> TRANSACTION ADVANTAGE

> SWOT

Internal Factors

> STRENGHTS

> WEAKNESSES

External factors

> OPPORTUNITIES

> THREATS

Competitive Strategy

Undertake defensive or defensive actions to create a defensible position in an industrial sector.